Other websites linking to yours will certainly improve your search engine rankings, but building a site that other sites will want to link to is far more beneficial than directing all that effort instead into a ‘reciprocal link’ campaign. Reciprocal linking is much over-rated as a website optimisation tactic. Having hundreds of irrelevant links on tiny unpopular websites counts for very little. Keep in mind all the time who your audience is, and select content which is relevant and presented in a way that your readers will want to read it. A marketing or PR agency will take on the job for you at a price, but even with expensive production support, getting the raw material is still the most difficult part of the process, and needs firm planning and monitoring.
Focus on what your propositionsdofor them, not what your propositions are in technical detail. Do not think that complicated … Read More